ABOUT L.O.V.E. RESTAURANT GROUP
PURPOSE
We are entrusted with the responsibility to positively impact our employees, our guests and our communities.
We Must: Mentor our employees in life skills that will create a platform for future success.
We Will: Instill values of self-pride, pride in work, consistency, work ethic, positive attitude, growth mindset, and teamwork.
Create: A home where career professionals will explore their personal brilliance and expand their understanding of what is possible.
We Have a Mandate: Hold our staff to high standards, personal growth, and personal accountability = it’s how we show we care.
We Connect: Our people to the understanding that the work they do is a gift to society.
At the Core: Of our life experience is bonding and celebrating around a shared meal.
At L.O.V.E. Restaurant Group, we have the opportunity to satisfy a basic human need and create a positive experience in our guest’s day. We can be an extension of each other’s families and be a part of each other’s collective experience and joy as people.
MISSION
To love our people, so our people can love our guests.
(develop, empower, promote)
OUR PEOPLE – Create a fantastic and safe environment where they are encouraged to elevate their energy, mindset and ambition.
GUESTS – To serve a fast, hot, delicious meal with a generous side of hospitality.
VALUES
The Coach – Leadership / Mentorship / Support
Sparkle – Clean and Bright – From Our Facilities to Our People
Cheetah – Fast and Efficient
The Cheerleader – Keeping it Fun / Raising the Energy / Engaging the Team
The Chef – Amazing Fresh, Delicious and Accurate Meals
MeMaw – Southern Hospitality
VISION
To be known for excellence: in real estate, leadership, people, staff development, food quality, delighting our guests, and surgery-suite cleanliness.
Starting with Tower Road on 18 November 2019, we will have 30 restaurants open by December 2028 with system-wide: sales of 150M, $5M AUV and 30M Restaurant Level Net Income.
FLOCKSTAR PERFORMANCE=
Brand, Food, Leadership, Training, People
(Development – Progression – Recognition) and Rockstar Real Estate
OUR NON-NEGOTIABLES
- Secure the future – tier one sales and financial performance
- Fantastic People – rigorous vetting, evaluation and selection – we select 1st for attitude and 2nd for aptitude
- Training – rigorous training of people in their job functions, attitudes and soft skills – tested, documented, reported on and reinforced
- Respect – treat our employees with absolute respect – we work for our employees, they do not work for us (the reverse pyramid) – providing positive reinforcement, clear priorities, clear goals and objectives, frequent communication, accountability and constructive feedback
- Equal opportunity and access – built on recruiting for diversity, providing opportunity for merit, leadership that mirrors our team composition, and a safe and welcoming environment for all employees
- Brand Ambassadorship – all guests receive a warm and friendly greeting from all staff
- Guest – a fanatical focus on the guest’s experience – make it positive – if broken, do whatever it takes to fix it
- “New Store” – level of cleanliness inside and outside the restaurant each and every day
- Food safety & quality – (hot and fresh to recipe standard)
- Real estate – we build only on “A” locations that meet or exceed our structured selection process
